Netflix will get the NFL: Three-year deal begins this season on Christmas


The San Francisco 49ers' star quarterback Brock Purdy celebrates during a blowout 35-7 win over the Tom Brady-led Buccaneers.
Enlarge / The San Francisco 49ers’ star quarterback Brock Purdy celebrates throughout a blowout 35-7 win over the Tom Brady-led Buccaneers.

Getty Photos/Thearon W. Henderson

Hey, soccer followers! You are already watching the NFL on CBS, NBC, Fox, ABC, ESPN, ESPN Plus, Peacock, Amazon Prime Video, NFL Community, and YouTube TV, proper? Nicely, prepare for yet another: Netflix! The largest streaming supplier that wasn’t displaying NFL video games is now leaping into the pile. The NFL and Netflix have signed a three-year deal that may put unique Christmas video games on the streaming service.

The primary Netflix Christmas video games shall be this season, on December 25, 2024, (that is a Wednesday, by the best way). Netflix will get two Christmas video games this yr, with actual occasions and groups to be introduced later tonight on the NFL’s stay schedule unveiling extravaganza (even the schedule is an occasion now). The NFL says 2025 and 2026 will see “at the very least one” sport on the service every Christmas. The precise phrases of the deal weren’t disclosed.

Within the shortly altering panorama of TV, the NFL has lengthy been one of many few issues left that’s nonetheless appointment tv. Of the highest 100 highest-rated US TV broadcasts in 2023, 93 % of them had been NFL video games. Within the hyper-fragmented world of streaming, touchdown a couple of unique NFL video games is a good way to hook individuals into your service. NBC’s unique Peacock playoff sport introduced in 23 million viewers final yr. And even when that was a bit low by NFL requirements, NBC known as it “probably the most streamed occasion ever in US historical past” and “a milestone second in media and sports activities historical past.” You would possibly assume NFL followers would instantly cancel after the ultimate kneel-down, however one examine confirmed a surprising 71 % of customers that signed up for the NFL sport had been nonetheless on Peacock seven weeks later.

Netflix has been dipping its toe into the NFL content material stream with particular reality-style documentaries like Quarterback and the upcoming Receiver, which star present NFL gamers, however this would be the first time the streamer will air stay soccer. With NFL Sunday Ticket on YouTube TV and Thursday Evening Soccer video games on Amazon Prime, the NFL is shifting on-line greater than ever. In a couple of years, issues will get even wilder: In 2029, the NFL can cancel all the TV offers on the similar time if it needs. That may result in an unprecedented bidding battle amongst all of the TV and streaming suppliers and would upend your complete NFL content material world.

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