Palaces, Superyachts and Chauffeurs: How UHNWIs Will Watch the 2024 Paris Olympics


A rendering exhibiting premium seats on the Olympics opening ceremony. 
On Location

This summer season, crowds are anticipated to flock to Paris for the summer season Olympic video games. Costs for lodge rooms are prone to skyrocket. Tickets for even the lesser occasions might be eagerly sought. And nearly each facet of visiting the French capital is prone to change into trop cher for bizarre vacationers. For some elite spenders, nonetheless, nothing is just too costly.

Olympic luxurious packages are already on sale, providing unique entry to the sporting spectacle, alongside very upscale journey and lodging experiences. The fortunate few for whom expense isn’t any object can anticipate to pay north of a number of hundred thousand {dollars} for a ringside glimpse of the video games.

As an illustration, a North American household of 5 touring to Paris for the Olympics with experiential journey firm The GR8 Expertise can anticipate to spend between USD 250,000 and USD 380,000, relying on the five-star lodge or luxurious rental they select.

These six-figure sums embrace 11 nights of lodging, premium seats for the opening ceremony and tickets to sports activities comparable to swimming, water polo, diving, seashore volleyball, observe and discipline and soccer. They can even take pleasure in VIP transport providers round Paris and devoted hosts for his or her time within the metropolis.

As the costs above present, the sports activities tourism business is huge bucks — in 2022 it was value almost USD 588 billion, and it’s anticipated to develop 17 % by 2030. And this yr, there’s no greater sporting occasion than the Paris 2024 Olympic Video games.

“Our shoppers need direct entry to the preferred sporting occasions; gymnastics, tennis and basketball to call three,” says The GR8 Expertise CEO and co-founder Barnabas Carrega. The corporate is seeing a report variety of inquiries from its predominantly North American clientele for the two-week occasion.

With Paris’ emblematic Seine river set to take heart stage through the opening ceremony as organizers swap the standard stadium setting for a floating parade of countries, the primary night time is, as standard, is highest in demand — as long as it’s  “skilled in essentially the most unique manner doable,” Carrega says.

“We even have some shoppers truly going the day previous to see the set-up (of the Opening Ceremony) for a very cool behind-the-scenes expertise,’ Carrega says.

GR8 says a few of its shoppers have privately employed Ducasse sur Seine, the riverboat of Alain Ducasse, the primary chef to have three eating places with three Michelin stars, for one night. Others will rub shoulders with Olympic executives, heads of state, A-list celebrities and previous Olympic champions on the Trocadéro, the place the parade will come to an finish.

Tailor-Made Itineraries

Rich Olympic audiences will have the ability to watch the opening ceremony from a brasserie-style setting. 
On Location

In itineraries seen by CNN Journey, expertise corporations are tapping into essentially the most unique packages offered by official hospitality supplier On Location for tickets to Olympic occasions. These embrace entry to hospitality suites which might be totally catered, with alcohol obtainable. Most of the people, in the meantime, received’t have the ability to purchase alcohol as per France’s strict booze ban inside sporting venues.

Tour operator Kensington Excursions says it has two shoppers coming into Paris for the primary seven nights of the Video games. They’ll kick off their keep watching the opening ceremony from the vantage level of Alma Bridge, with the Eiffel Tour rising in entrance of them. The bottom value for this official Bridge 360 Package deal is USD 10,300 and contains flowing Champagne, reside music and meet-and-greets with Olympians in a brasserie-style setting.

Kensington says one of the best tickets – “gold 1st class A” – have already been secured for his or her shoppers at a price of between USD 500 to USD 1,000 a ticket for tennis and basketball occasions. On the in the future they don’t seem to be attending any occasions, they’ll be whisked away on a personal whiskey tasting led by a distillery proprietor.

AZA Luxurious Journey’s Angela Adto Tepper says her firm has designed an entire Paris program for a household of financiers from Oahu, Hawaii, who’re coming particularly to observe basketball and wrestling.

“Paris presents a wealth of alternatives for luxurious vacationers to take pleasure in through the Olympics,” Adto Tepper says. “I’ve tailor-made an itinerary that features Michelin-starred eating places, guided curated buying excursions in Parisian trend districts and personal excursions to iconic sights just like the Louvre.”

In case unique Olympic tickets aren’t sufficient, rich guests will have the ability to get behind-the-scenes excursions of the Palais Garnier opera home. Craft Journey

Equally, Craft Journey has organized a busy, 15-day itinerary for a household of 4, together with two youngsters, from New York. Among the many unique experiences is a personal live performance on the Palais Garnier, Paris’ gilded opera home.

“The performers will embrace a Nationwide Opera Ballet dancer, a basic quartet and an opera singer. A connoisseur dinner will accompany the efficiency. Afterwards, they’ll take pleasure in a behind-the-scenes tour of the opera home, together with a go to to the costume workshop the place all of the magic occurs,” Craft Journey’s director, Andrea Galvez, says.

House in Paris for the household would be the La Réserve Residences, simply throughout from the Trocadéro. “They wished for a main location and an expensive surroundings that feels homey but provides the providers of a five-star lodge, and that is precisely what they’ll get,” says Galvez. The condominium will embrace a full-time attendant and a personal chauffeur to allow them to keep away from the town’s already-stretched public transport community.

Palaces and Superyachts

Some rich Olympic vacationers have privately employed Ducasse sur Seine, the riverboat of Michelin-starred chef Alain Ducasse. Pierre Monetta

To make sure their shoppers have entry to Paris’ most prestigious inns, many luxurious journey advisers have made blanket bookings at properties throughout the town.

“We’ve contracted room blocks at eight totally different inns for the total interval of the video games. We’ve then made shorter stays obtainable inside these blocks to our friends,” says Dave Guenther, president of sports activities journey specialists Roadtrips, an Internova Journey Group firm. Amongst these are Rosewood Hôtel de Crillon, Le Bristol Paris and the Shangri-La Paris.

People who have snared a room at Paris’ high inns are paying high greenback for the privilege. At Le Royal Monceau Raffles Paris, considered one of France’s ultra-prestigious “palace” inns (a standing awarded to distinctive luxurious properties), its 190 sq. meters (2,045 sq foot) Royal Monceau Suite has been booked in the course of the Olympic Video games at a fee of USD 27,000 per night time.

And, similar to the athletes they’ve come to cheer on, rich vacationers are bringing their whole entourage with them to Paris. “A number of the high suites have been personalised in keeping with visitor’s décor preferences and can characteristic a hair and make-up space,” Le Royal Monceau’s Basic Supervisor Nicolas De Gols says.

“An everyday visitor is touring with their private chef and dealing with the lodge’s culinary crew to adapt the kitchen contained in the suite to suit their wants, too.” In entrance of the lodge, an space can even be designated for the visitor’s personal fleets. “Some are touring with nearly 20 automobiles,” De Gols provides.

With different French cities comparable to Marseille and Good — and even the far-flung French territory Tahiti — internet hosting Olympic occasions as effectively, it’s hardly a shock that superyacht charters are additionally trending for the video games.

Fraser Yachts says Askari, a 33-meter (107-foot) basic yacht based mostly in French Polynesia, has acquired a number of inquiries for browsing occasions in Teahupo’o, Tahiti.

Within the Mediterranean, the Monaco-based yacht brokerage has a confirmed constitution on a 27-meter (89-foot) motor yacht in Marseille to comply with the Olympic windsurfing competitors in early August and can also be trying to deploy yachts from its US fleet to the Mediterranean to accommodate elevated constitution demand within the south of France this summer season.

The Wine Olympics

The Royal Monceau Suite on the Raffles Paris has been booked in the course of the Olympic Video games at a fee of USD 27,000 per night time. Patrick Locqueneux/Le Royal Monceau Raffles Paris

Contemplating the selection of the host nation, it appears many luxurious vacationers are additionally eager to safe allocations of gold medal-worthy wines to take pleasure in whereas in Paris. Clément Bru and Charles de Brosses, the duo behind Cookoon, a luxurious gastronomic service that connects shoppers with Michelin-starred cooks in unique, personal areas, say they’re already seeing a excessive demand for wonderful and uncommon wines from incoming Olympic guests.

“We’ve been contacted by an American skilled sportsperson who has instructed us that they actually like older Burgundys,” Bru says. Due to their service’s community, the pair have already been capable of supply an almost 40-year-old bottle of Henri Jayer Vosne-Romanée “Cros Parantoux” — a wine that averages round USD 16,000 a bottle — in addition to wines from one other revered Burgundy property, Domaine de la Romanée-Conti.

The wines might be served in an ultra-exclusive personal property secured by the duo. “We’re organizing a particular night with a number one chef and sommelier in an incredible venue with a view overlooking the Champ de Mars,” Bru says.

But, regardless of their intricate community of connections, it looks like there are some requests even essentially the most well-connected of UHNW concierges can’t assure.

“A shopper of ours is concerned about doing an entire behind-the-scenes expertise with [US gymnast] Simone Biles,” GR8’s Carnega explains. “It’s very difficult as a result of she’s very targeted on making an attempt to get her to win.

“However we’re engaged on it.”

This text was first seen on CNN Journey

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