Tiffany & Co. has simply unveiled a brand new collaborative assortment with Pharrell Williams dubbed the “Tiffany Titan”. Because the identify would recommend, “Titan” just isn’t merely a intelligent use of wordplay however somewhat an ode to the construction of Poseidon’s trident which the gathering’s spear-like spikes — seen on an array of necklaces, earrings, bracelets, and rings — are impressed by. The gathering not solely references Greek mythology however its sharp edges embody the spirit of punk. Very like how the punk motion was born from anarchy, every bit of the gathering — 18k yellow gold or titanium with all steel and diamond iterations — challenges typical strategies of their design.
The Tiffany Titan marks a brand new departure from the fragile and demure items that followers of the model have grow to be accustomed to seeing just like the “Lock”, “T” and “Knot” designs. The Titan as a substitute performs on the juxtaposition of onerous and gentle as its motif incorporates a hyperlink that’s curved and gentle in opposition to the sharpness of the spear to kind a logo of fearless individuality. The gathering is near residence for Pharrell who feedback, “I’m very impressed by the water, and the identify of this assortment “Titan” attracts inspiration from Poseidon, ruler of the ocean, King of Atlantis.” “Atlantis” additionally being the identify of the group Pharrell grew up in Virginia Seashore. Pharrell goes on to elucidate that each element within the assortment is intentional, for example, the usage of black titanium is “a bodily manifestation of magnificence in blackness”.
To have a good time the launch of the gathering, Tiffany & Co. hosted an intimate occasion on the Home’s famed Fifth Avenue flagship: The Landmark which noticed a bevy of well-known faces together with Pharrell Williams, ROSÉ, Blake Vigorous, Anitta, Rosalía, KAWS, Pusha T, Gabrielle Union, A$AP Rocky, Hannah Einbinder, Ayo Edebiri, Daniel Arsham, Maggie Rogers, and Tyshawn Jones.
Tiffany & Co. goes by means of one thing of a rebirth and the gathering speaks to a wider shift taking place within the luxurious business. First, it speaks to the position that Alexandre Arnault performs throughout the model as the manager vice chairman of product, communications, and industrial at Tiffany & Co. Having beforehand secured Beyoncé and Jay-Z for a Tiffany marketing campaign in 2022, it’s crucial that Alexandre Arnault continues to make strategic steps with regards to shifting the model in a brand new route notably as his father Bernard Arnault plans for a succession inside LVMH.
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Subsequent, the gathering additionally cements Pharrell Williams’ place not solely within the luxurious business however inside LVMH as he settles into his position as Louis Vuitton’s new males’s inventive director — Louis Vuitton, additionally being below the LVMH umbrella. By having a component to play within the design technique of the Tiffany Titan and never merely being the face of the marketing campaign, Pharrell highlights that his affect goes past music and into the style and luxurious jewelry business.
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Tiffany Titan by Pharrell Williams shall be accessible this Could completely on Tiffany.com within the US and at The Landmark in New York Metropolis. The gathering shall be accessible globally at Tiffany & Co. shops and Tiffany.sg in June.
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