Wish to get your new music onto official Spotify playlists?
Then there’s a couple of belongings you’ll want to recollect if you pitch an upcoming monitor. I’ll get to these in a sec.
First, although…
To pitch a tune to Spotify:
Spotify’s editorial crew recommends you pitch a monitor a minimum of 7 business-days prematurely of the discharge, however the earlier the higher.
It’s this final step — the pitch itself — the place many musicians miss key alternatives.
And I don’t imply the half the place you’re mechanically prompted to decide on particular traits from a pre-populated listing. Issues like instrumentation and the language of the lyrics. That’s straightforward!
No, it’s the text-box in direction of the tip of the method the place many musicians freeze up or fumble. So let’s handle what you SHOULD embrace if you write your pitch in that clean area.
4 issues to incorporate when pitching to Spotify:
1. The temper, vibe, or subject
What feeling does the tune elicit? What material does it deal with? Inform them within the first few phrases!
Not solely does this lead with an emotional hook and plant curiosity for the editors, you’re additionally offering extra keyword-rich context for the place the tune belongs within the Spotify ecosystem.
2. What playlist the monitor belongs on
Reference one or two present playlists the place the tune would match completely. It ought to be a related and genre-appropriate playlist, however don’t swing for the fences.
Point out smaller playlists the place rising artists have an opportunity of gaining traction. In case your tracks do nicely there, they might then get examined on greater lists.
3. Your plan to drive Spotify engagement
What’s your advertising plan? In case you have one, you’re forward of the gang. Good job!
Now it’s time to inform Spotify precisely what that plan entails, particularly because it pertains to their platform. Summarize what you’ll you do, create, and spend with a purpose to get new and present followers to hear on Spotify.
4. Title-drop!
Are there any notable producers, featured company, or co-writers on the monitor? Inform Spotify.
If there’s no person to name-drop with a collaborator credit score, you’ll be able to listing another artists you sound like.
Once more, that is all about positioning your monitor in a bigger ecosystem of musical friends and influences.
Conclusion
Everytime you launch new music on Spotify, make sure to embrace these 4 issues in your pitch. Even when this doesn’t result in placement on an editorial playlist, you’re giving Spotify the knowledge it must make smarter music suggestions.
So this similar course of can be boosting your probabilities of showing in algorithmic playlists reminiscent of Launch Radar and Discovery Weekly.
Completely satisfied pitching!
Keep in mind, the pitching portal is unlocked as soon as your new music is delivered to Spotify.
So distribute your music to Spotify at the moment.